Privacy Policy

Effective Date: January 6, 2026

Valor Pools ("Valor Pools," "we," "our," or "us") is a DBA of Elite Concierge Nursing Texas, LLC, a Texas limited liability company (EIN: 39-3477936). This Privacy Policy explains how we collect, use, disclose, and protect personal information obtained through our website, http://valorpoolstx.com, and through our pool construction, remodeling, and servicing operations.

By accessing or using this website or our services, you consent to the practices described in this Privacy Policy.

We may collect personal and non-personal information when you interact with our website, request services, communicate with us, or engage with our advertisements.

This may include:

• Name
• Email address
• Phone number
• Service address or property location
• Project details, service requests, or inquiries
• Payment and billing information
• Any information submitted through our website forms, email, phone calls, or text messages

When you visit our website, we may automatically collect:

• IP address
• Browser type and device information
• Pages visited and time spent on our site
• Approximate geographic location
• Referral sources (how you found our website)
• Cookies, web beacons, pixels, and similar tracking technologies

We use your information to:

• Respond to inquiries and provide estimates, quotes, or service information
• Schedule appointments and deliver pool construction, remodeling, and servicing
• Process payments and maintain billing records
• Communicate with you by phone, email, or text message regarding your services
• Send service reminders, updates, and appointment confirmations
• Improve our website performance and customer experience
• Conduct marketing, advertising, and analytics activities
• Maintain internal records and customer relationship management (CRM) systems
• Prevent fraud, ensure security, and protect our business interests
• Comply with legal obligations and respond to legal requests

We use cookies, tracking pixels, and similar technologies to:

• Analyze website traffic and understand visitor behavior
• Measure advertising performance across platforms such as Google and Meta (Facebook/Instagram)
• Support retargeting and marketing campaigns
• Remember your preferences and improve site functionality

You may disable cookies through your browser settings; however, some website features may not function properly if cookies are disabled. For more information about managing cookies, please visit your browser's help section.

When you submit information through our website, social media, or advertising platforms, your data may be stored in secure customer relationship management (CRM) systems and shared with trusted third-party service providers that support:

• Website hosting and maintenance
• Lead generation and management
• Customer communication and appointment scheduling
• Email marketing and campaign management
• Advertising platforms and analytics (Google Ads, Meta Business Suite, etc.)
• Payment processing
• Project management and operational support

These service providers are contractually obligated to use your information only as necessary to provide services on our behalf and to protect your information in accordance with this Privacy Policy.

If you provide your phone number, you consent to receive calls and text messages from Valor Pools for purposes including:

• Responding to service inquiries and requests
• Providing quotes, estimates, and project updates
• Scheduling appointments and service visits
• Sending service reminders and follow-ups
• Customer support and satisfaction surveys
• Marketing or promotional messages (where permitted)

Message Frequency: Message frequency may vary based on your service needs and interactions with us.

Charges: Message and data rates may apply based on your mobile carrier's plan.

Opt-Out: You may opt out of text messages at any time by replying STOP to any message. You will receive a confirmation message acknowledging your opt-out request.

Help: For assistance, reply HELP to any message or contact us directly using the information in Section 13.

Important: Consent to receive text messages is not required as a condition of purchasing any goods or services from Valor Pools.

Calls to and from Valor Pools may be monitored or recorded for quality assurance, training, customer service improvement, and dispute resolution purposes, as permitted by applicable law. By calling us or providing your phone number, you consent to such monitoring and recording.

We do not sell your personal information to third parties.

We may share your information with:

• Service Providers: Website hosting companies, CRM platforms, analytics providers, advertising partners, payment processors, and communication tools that help us operate our business
• Call Tracking & Messaging Platforms: Services that help us manage customer communications
• Marketing Partners: Platforms such as Google, Meta, and other advertising networks (for advertising and analytics purposes only)
• Legal and Regulatory Authorities: When required by law, court order, subpoena, or government request
• Business Partners: Subcontractors, suppliers, or partners strictly to fulfill the services you request
• Business Transfers: In connection with a merger, acquisition, or sale of business assets

All third parties with whom we share information are required to protect your data and use it only for authorized business purposes in accordance with applicable privacy laws.

We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include:

• Secure data storage systems
• Encryption of sensitive information during transmission
• Access controls and authentication procedures
• Regular security assessments and updates

However, no data transmission over the internet or storage system can be guaranteed to be 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

We retain your personal information for as long as necessary to:

• Fulfill the purposes described in this Privacy Policy
• Provide services you have requested
• Comply with legal, accounting, or reporting requirements
• Resolve disputes and enforce our agreements

After the retention period, we will securely delete or anonymize your personal information in accordance with applicable laws.

Our website may contain links to third-party websites, including social media platforms, vendor sites, or partner resources. We are not responsible for the privacy practices or content of external sites. We encourage you to review their privacy policies before providing any personal information.

Under the Texas Data Privacy and Security Act (TDPSA), Texas residents have the following rights regarding their personal data:

• Access: Request to know what personal data we have collected about you and obtain your personal data in a readable format
• Correction: Request correction of inaccurate personal data
• Deletion: Request deletion of your personal data, subject to certain exceptions
• Opt-Out: Opt-out of:
  • The sale of your personal data (note: we do not sell personal data)
  • Targeted advertising based on your personal data
  • Profiling that produces legal or similarly significant effects

To exercise any of these rights, please contact us using the information provided in Section 13 below. We will verify your identity before processing your request and respond within the timeframe required by law (typically 45 days, with possible extension).

No Discrimination: We will not discriminate against you for exercising your privacy rights.

Our website and services are not intended for individuals under the age of 16. We do not knowingly collect personal information from children under 16. If we become aware that we have inadvertently collected information from a child under 16, we will take steps to delete that information as soon as possible.

If you believe we have collected information from a child under 16, please contact us immediately at the contact information below.

We may update this Privacy Policy periodically to reflect changes in our practices, legal requirements, or business operations. When we make material changes, we will update the "Effective Date" at the top of this policy and post the revised policy on our website.

We encourage you to review this Privacy Policy regularly to stay informed about how we protect your information.

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Valor Pools
A DBA of Elite Concierge Nursing Texas, LLC
EIN: 39-3477936

Website: http://valorpoolstx.com

Email:  info@valorpoolstx.com
Phone: 210-777-0374
Service Area: San Antonio, TX, and surrounding areas

For privacy-related inquiries or to exercise your privacy rights under Texas law, please include "Privacy Request" in the subject line of your email or mention it when calling.